E-commerce & Retail
Globbing
A peak-season influencer program that drove demand through Black Friday and Christmas.
Influencer MarketingPaid SocialPerformance
Video
The challenge
Own the two highest-intent shopping moments of the year in a crowded, promotion-heavy market.
Our approach
We orchestrated a coordinated influencer program timed to Black Friday and Christmas, amplified by paid social to extend the reach of the best-performing creator content.
What we did
- Recruited and briefed 23+ influencers
- Sequenced content across the peak-season calendar
- Amplified winning creator content with paid media
- Optimized continuously against performance
Video
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Video
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The results
23+
Influencer collaborations