Food & Hospitality
Papaya Pastry
An appetite-first brand and content system for a fast-growing pastry house.
Brand & CreativeContentPaid Social
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The challenge
Translate a beloved in-person product into a craveable digital brand that drives footfall and orders.
Our approach
We built a distinctive visual identity and a steady stream of appetite-led content, distributed through paid social tuned for local demand.
What we did
- Developed brand identity and art direction
- Produced food photography and recipe reels
- Built a content calendar across channels
- Ran locally-targeted paid social
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